LetsRide: Nobody has to ride alone
Investor data sheet, 2026-10-13. For a few hand-picked partners. LetsRide is a working codename. Every figure is either sourced or labeled "assumption". All scenarios are illustrative, not a forecast.
1. Why we think this can work
- A big, paying, loyal, close-knit audience. 9.5 million registered US motorcycles (2023) [1], about 293,000 new on-highway motorcycles sold in 2024 (industry report) [2], one club (H.O.G.) reporting over a million members [3]. Riders already pay for apps: REVER Pro is $39.99 a year [4].
- A gap in group riding. Rider apps focus on tracking, discovery and navigation; some share locations with friends. We found none built around the group ride itself: post a ride, join along the way, a fuel plan based on the smallest tank in the group, a crash alert that reaches the riders beside you.
- Ten ways to earn, not one. Subscription, marketplace, biker-friendly business listings, dealers and gear brands, sponsored rides, club tools, map styles, plus insurer and data pilots later. In our base case, subscriptions are only about 10% of Year-3 revenue (assumptions, section 5).
- Cheap to run. Maps, cloud and voice AI cost we estimate roughly $3 per active rider per year in our base case (half sourced, half assumption; section 5.3), so 90% gross margin is plausible before team and marketing costs.
- Real strategic precedent. REVER sold to Comoto; calimoto sold 51% to Russmedia; Strava, Life360 and Zwift show that athletes, riders and families stay with community apps [5][6][7][8][9]. A working prototype exists today, built by a two-person team.
2. The problem and the opportunity
Group rides live in Facebook groups and chat threads. When something goes wrong, nobody in the group knows. 6,228 US motorcyclists died in 2024; per mile ridden the risk is almost 27 times a car occupant's [10]. Apple's Crash Detection is documented for passenger cars, not motorcycles [11].
| Market fact | Figure | Source |
|---|---|---|
| US registered motorcycles | 9,516,910 (California 775,650) | [1] |
| New on-highway motorcycles sold, 2024 | 293,026 (industry report) | [2] |
| Typical owner age | 50 in 2018 (27 in 1980) | [10] |
| Women owners | 19% (2018 survey) | [12] |
| Motorcycle dealers (rough) | about 7,000 (First Research) to 15,379 dealer-and-repair businesses (IBISWorld) | [13] |
| Distinguished Gentleman's Ride, 2025 | about 127,000 riders, 1,038 cities, $7.6M raised | [14] |
| Yelp 2025 advertising revenue | $1.39B ($948M services plus $444M restaurants, retail and other) | [15] |
| Life360 2025 revenue | $489.5M; 95.8M monthly users (about $5 per user, our arithmetic) | [8] |
Ceiling math (not a forecast). If every US rider paid $39.99 for one year, that is about $381M [1][4]. Southern California alone is about 388,000 bikes (assumption: half of California; replace with DMV county counts), about $15.5M. The subscription is the doorway. The business is the stack around it.
3. The product today
Live demo, no install: https://awngames.com/letsride-demo/ (a tappable working prototype with sample data; prices shown are best-effort and may not be exact).
It is a prototype, not a shipped app: no real users yet, sample data throughout. The demo shows 45 features [16]. Here is how each maps to rider value and to money.
| Feature (in the demo) | Rider value | Money it can make |
|---|---|---|
| Voice first: one sentence gives route, stops, weather, crew | Plan a ride in seconds, hands on the bars | Plus (advanced planning); data on popular stops (aggregate only) |
| Fuel plan from the smallest tank (20% reserve) | Nobody runs dry | Fuel and food stop placement; gear-brand sponsorship |
| Join along the way, live map with groups | Meet a ride mid-route | Viral loop; sponsored rides |
| Guardian crash alert to group, nearby riders, contacts (a safety net, not a guarantee) | Help arrives faster | Plus tier; insurer pilot (upside) |
| Simulated 911 escalation (demo never places a real call) | Clear next step if no one responds | Same as above; legal review required first |
| Town cards: tap a town for rider-sourced tips, sights, cafes, parking, repair, best roads | Local knowledge from bikers | Business listings and featured placement |
| POI cards: fuel prices, tap-to-call, biker-friendly rating | The right stop, fast | Verified-business listings, sponsored POIs |
| Rider notes and status ("!" badge, speech bubble) | Quick signals to the group | Engagement; supports Guardian |
| Visibility toggle (off by default; 5, 10 or 25 mile radius; home-zone blur) | Control over who sees you | Trust, which drives opt-in |
| Help-a-rider event | Nearby riders can respond to a rider in need | Community, retention, press |
| Mentors, women-only and learning rides | Safer starts for new riders | New-rider channel via schools and dealers |
| Services marketplace; bike setup from a photo | Parts, services, stays, guided rides | Marketplace take-rate |
| Five map styles (Night, Street, Atlas, Comic, Familiar) and 3D mascot | Personality and comfort | Cosmetics, Plus perk |
| Calm ride mode | Less distraction | Plus; safety story for PR |
4. Revenue model in depth
Ten streams. For each: launch phase, comparable, price, assumption. Prices are proposals to test, not final.
4.1 LetsRide Plus (subscription), launch
- Free forever: post and join rides, the map, Guardian (we will not paywall safety), town and POI cards.
- Plus (proposed): advanced group fuel and weather planning, offline maps, ride history and replays, all map styles, club-grade ride tools.
- Price: $39.99/year or $5.99/month (assumption). Comparables: REVER Pro $39.99/year [4]; EatSleepRIDE $15/year [17]; Riders Share Rider Pass $24/month [18]; Zwift $19.99/month [9].
- Conversion assumption: 2% / 3% / 4% of registered riders. Anchor: AllTrails had about 1M paying of 30M registered in 2021, roughly 3% [19]; Strava's rate is estimated at about 2% (third-party estimate) [7].
- Founding Riders (first 1,000, numbered patch) get Plus free for life; the cap and definition need counsel.
4.2 Marketplace take-rate, scale (needs density)
- Parts, services, stays, guided rides. Comparables: Turo takes about 10-30% by plan [20]; Airbnb's host-only fee is typically 14-16% [21]; Viator and Tripadvisor experiences earned $924M in 2025, up 10% [22].
- Assumption: 10% / 12% / 15% take rate, net of card fees (Stripe lists 2.9% plus 30 cents [23]); 3% to 10% of active riders transact a year at $150 average. A peer rental day runs $100-120 [18], so $150 a year is about one rental.
4.3 Biker-friendly business listings and featured placement (NEW), pilot at launch
Our town-card idea creates ad inventory that does not exist elsewhere: a place riders themselves vouch for.
- What is sold: a verified Biker-Friendly listing ($29/month, assumption) and Featured placement in the town card and on the POI ($79/month, assumption). A town card tells a rider where to eat, park, fuel and fix the bike. A business wants to be in it.
- Comparables: Yelp earned $1.39B in 2025 ad revenue [15] from roughly 496,000 paying locations in Q4 [15]; that is about $2,800 per location a year (our arithmetic, approximate). Google Local Services Ads cost a blended $53 per lead (home-service contractors, Feb 2026) [24]. Our price assumption of $480-$720 a year per business is about a fifth of Yelp's average, because we are small and local.
- Addressable count: 15,379 US dealer-and-repair businesses alone [13]. At $600 that is about $9M a year, before cafes, hotels, campgrounds and gas stops (not sized).
- Assumption: one paying business per 250 / 150 / 100 registered riders; featured share 22% / 42% / 62% of listings (blended $480 / $600 / $720). Half rate in Year 1 (pilot). This is the stream we trust least: unproven, and it depends on density.
- Integrity rule: the biker-friendly rating comes from riders, never from payment. Paid placement is labeled.
4.4 Insurer partnerships, scale (upside only)
- Comparables: Cambridge Mobile Telematics sells phone-based driving scores to insurers and alerts them to crashes [25]; Progressive Snapshot passed 3M participants [26]. We found no confirmed US motorcycle program, so this is a pilot idea.
- Model: a pilot fee or per-referral fee for opt-in safety discounts. Never sold without rider consent.
- Assumption: $0 / $60,000 / $350,000 in Year 3 (conservative / base / upside). Placeholders, no comparable price.
4.5 Dealer and gear-brand partnerships, pilot at launch
- Dealers: a partner program ($100/month, i.e. $1,200/year, assumption; a $500 Founding Shop tier is proposed, assumption). Dealers could hand the app to new-bike buyers; about 293,000 new on-highway motorcycles were sold in 2024 [2]. Counts: about 7,000 to 15,000 businesses [13], so a full-coverage ceiling is $8M-$18M a year (arithmetic).
- Gear brands: sponsored campaigns, $4,000-$6,000 each (assumption), such as a "brand-sponsored fuel stop" week.
4.6 Sponsored rides and events, local at launch
- Comparable: the Distinguished Gentleman's Ride runs 1,038 cities in one day [14]. Charity and toy runs give sponsors a rider-dense audience.
- Model: sponsors pay to be the named partner of a posted ride or a charity event; LetsRide supplies registration, route, fuel plan and Guardian.
- Assumption: $1,000 / $1,500 / $2,000 per event; 60 / 200 / 450 events in Year 3.
4.7 Club tools (B2B), scale
- Comparable: H.O.G. reports over a million members and about 1,400 chapters [3]. Club software pricing is an assumption: $15-25/month per club.
- Assumption: $180 / $240 / $300 a year; 100 / 350 / 800 paying clubs by Year 3. Basic club pages stay free (they bring members).
4.8 Premium map styles and cosmetics, launch
- We created five styles: Night, Street, Atlas (a vintage printed-map look), Comic and Familiar. Atlas is the default in the demo.
- Assumption: a style pack at $3.99 one-time, bought by 2% / 4% / 6% of active non-Plus riders a year; Plus includes all styles. No sourced comparable; keep it small.
4.9 Data and insights, scale (privacy-safe)
- Only aggregated, de-identified, never sold per person. Visibility is off by default; home zones are blurred; any data use is opt-in and counsel-reviewed. Think "which road segments riders flag as hazardous," given to road agencies, not "where Jane rides."
- Comparable: Life360's "other" revenue was $68.4M of $489.5M in 2025 [27] (composition not verified).
- Assumption: $0 / $50,000 / $250,000 in Year 3. A placeholder.
4.10 Founding Rider program, pre-launch
1,000 numbered patches with perks, priced at roughly $29-$99 (assumption). It funds hard costs and gives proof of demand. Cost per kit: $4.00 (assumption, quote locally).
5. Illustrative 3-year scenarios (not a forecast)
Year 1 starts at launch (no fixed date yet; it follows funding). Year 3 ends 36 months after launch. Everything is "illustrative, not a forecast."
5.1 Inputs
illustrative, not a forecast Figures from sections 5.3 and 5.4. The full tables follow.
| Input | Conservative | Base | Upside | Trace |
|---|---|---|---|---|
| Registered-rider annual churn | 45% | 35% | 25% | assumption |
| Registered riders, year-end Y1 / Y2 / Y3 | 8k / 25k / 60k | 15k / 60k / 175k | 30k / 130k / 400k | 175k = 1.8% of US bikes [1] |
| People reached per registration (reach-to-register) | 3% | 5% | 7% | assumption |
| Active share of registered (monthly) | 25% | 30% | 35% | assumption |
| Paid Plus conversion of registered | 2% | 3% | 4% | [19][7] |
| Plus realized price | $36 | $36 | $36 | $39.99 less promos |
| Plus annual churn | 50% | 40% | 30% | assumption (seasonal) |
| Marketplace: transacting share Y1/Y2/Y3 | 2/3/4% | 3/5/7% | 4/7/10% | assumption |
| Marketplace: take rate on $150 | 10% | 12% | 15% | [20][21] |
| Paying businesses per registered rider | 1:250 | 1:150 | 1:100 | assumption |
| Blended listing price per year | $480 | $600 | $720 | $29/$79 per month |
| Dealers Y1 / Y2 / Y3 (year-end) | 5 / 20 / 50 | 10 / 40 / 110 | 20 / 90 / 250 | [13] |
| Dealer fee per year | $900 | $1,200 | $1,500 | assumption |
| Gear campaigns Y1 / Y2 / Y3 | 0 / 1 / 3 | 1 / 4 / 10 | 2 / 8 / 20 | $4k / $5k / $6k each |
| Sponsored events Y1 / Y2 / Y3 | 10 / 30 / 60 | 20 / 80 / 200 | 40 / 180 / 450 | assumption |
| Paying clubs Y1 / Y2 / Y3 | 10 / 40 / 100 | 25 / 120 / 350 | 60 / 300 / 800 | assumption |
| Cosmetics buyers (of non-Plus active) | 2% | 4% | 6% | assumption |
| Variable cost per active rider per year | $4.50 | $3.00 | $2.50 | section 5.3 |
| Share of new riders that arrive via the viral loop | 8% | 24% | 36% | section 6.3 |
| Blended CAC per paid-acquired registered rider | $10.50 | $7.00 | $5.60 | section 6.1 |
Revenue uses average registered riders in the year (opening plus closing, divided by 2). Year-1 Plus payers exclude 1,000 free Founding Riders (Year 1 only; a small simplification).
5.2 Base case, with the arithmetic
From the base-case table in section 5.2. Business listings, sponsored events and dealers carry most of the stack.
| Stream | Year 1 | Year 2 | Year 3 | Y3 arithmetic |
|---|---|---|---|---|
| Registered (year-end) | 15,000 | 60,000 | 175,000 | |
| Average registered | 7,500 | 37,500 | 117,500 | |
| Average active | 2,250 | 11,250 | 35,250 | 117,500 x 30% |
| Plus payers | 195 | 1,125 | 3,525 | 117,500 x 3% |
| Plus | $7.0K | $40.5K | $126.9K | 3,525 x $36 |
| Marketplace | $1.2K | $10.1K | $44.4K | 35,250 x 7% x $150 x 12% |
| Business listings | $15.0K | $150.0K | $470.0K | 783 businesses x $600 |
| Dealers and gear | $11.0K | $50.0K | $140.0K | 75 avg dealers x $1,200 + 10 x $5,000 |
| Sponsored events | $30.0K | $120.0K | $300.0K | 200 x $1,500 |
| Club tools | $3.0K | $17.4K | $56.4K | 235 avg clubs x $240 |
| Map styles | $0.3K | $1.6K | $5.1K | non-Plus active x 4% x $3.99 |
| Insurer pilot | 0 | 0 | $60.0K | assumption |
| Data pilot | 0 | 0 | $50.0K | assumption |
| Total revenue | $67.6K | $389.6K | $1,252.8K |
5.3 Costs and gross margin
Variable cost per active rider per month (base): maps $0.004 (Mapbox $4 per 1,000 monthly users above 25,000 free [28]) plus search $0.017 (10 lookups at $1.70 per 1,000 [28]) plus voice AI about $0.155 (10 minutes of speech-to-text at $0.006 a minute, text-to-speech at $15 per million characters, plus an LLM allowance of $0.05; OpenAI list prices via third-party summary [29]) plus cloud, weather and fuel data about $0.07 (assumption). That is about $0.25 a month, or $3.00 a year; the conservative case assumes heavier voice use ($4.50 a year, assumption), the upside gets volume pricing ($2.50). App-store fees are assumed at 15% on Plus and style packs (Google Play lists 15% on the first $1M a year [30]). Fixed team and legal costs are not in gross margin.
| Cons. Y1 / Y2 / Y3 | Base Y1 / Y2 / Y3 | Upside Y1 / Y2 / Y3 | |
|---|---|---|---|
| Revenue | $19.5K / $95.5K / $235.5K | $67.6K / $389.6K / $1,252.8K | $196.0K / $1,395.7K / $4,558.0K |
| Infrastructure | $4.5K / $18.6K / $47.8K | $6.8K / $33.8K / $105.8K | $13.1K / $70.0K / $231.9K |
| App-store fees | $0.3K / $1.8K / $4.7K | $1.1K / $6.3K / $19.8K | $3.2K / $18.2K / $60.2K |
| Gross margin | 75% / 79% / 78% | 88% / 90% / 90% | 92% / 94% / 94% |
| Marketing (section 6) | $77K / $164K / $338K | $80K / $239K / $612K | $108K / $358K / $968K |
| Contribution before team and legal | -$63K / -$89K / -$155K | -$20K / +$110K / +$515K | +$72K / +$949K / +$3,298K |
Read it honestly. The conservative case does not pay for itself; the base case turns positive in Year 2 before salaries; the upside has headroom. No scenario includes founder pay, hires or legal costs (section 12).
5.4 Revenue mix and the sanity check
| Year-3 revenue | Conservative | Base | Upside |
|---|---|---|---|
| Total | $235K | $1.25M | $4.56M |
| Consumer streams only (Plus, marketplace, styles) | $38K | $176K | $610K |
| Consumer revenue per active rider | $3.55 | $5.00 | $6.58 |
| Business listings, events, dealers, clubs, pilots | 84% | 86% | 87% |
Life360 earns about $5 per monthly user [8]. Our base-case consumer-only revenue per active rider is also $5.00, so the consumer assumption is not stretched. The other 86% depends on businesses and sponsors paying; if listings and events produced nothing, base Year 3 would be about $0.48M. That is the test the Southern California launch is built to run.
6. Unit economics and the viral loop
6.1 Acquisition by channel (base case, per registered rider)
From the section 6.1 table. CAC and retention multipliers are assumptions, tested against the first real campaigns.
CAC figures are assumptions. Paid-social anchor: US app-install costs are typically $2-$5 or more on iOS per install in Facebook ad data, lower on Android [31]; we assume half of installs register, so $10 per registered rider. Tested against the first real campaigns.
Base gross profit per registered rider: $10.66 revenue ($10.66 = all streams per registered rider, base Year 3; most of it is paid by businesses, not riders) x 90% = $9.59 a year ($0.80 a month). Expected life = 1 / 35% annual registered-rider churn (assumption) = 2.9 years, so LTV (gross profit, undiscounted) = $27.4. Channel quality multipliers are assumptions (clubs hold riders together; paid-social riders drift).
| Channel | Share of paid-acquired | CAC | Retention multiplier | LTV | LTV:CAC | Payback |
|---|---|---|---|---|---|---|
| Clubs and chapters | 25% | $3 | 1.3x | $35.6 | 11.9x | 2.9 months |
| Dealers and riding schools | 15% | $6 | 1.0x | $27.4 | 4.6x | 7.5 |
| Founding Riders | 5% | $6 | 1.5x | $41.1 | 6.9x | 5.0 |
| Creators and moto-vloggers | 15% | $12 | 0.8x | $21.9 | 1.8x | 18.8 |
| Events and charity rides | 15% | $5 | 1.1x | $30.1 | 6.0x | 5.7 |
| Paid social | 25% | $10 | 0.7x | $19.2 | 1.9x | 17.9 |
| Blended | 100% | $7.00 | 1.0x | $27.4 | 3.9x | 8.8 months |
Plus alone does not pay back: the cost to win one paying member is $7.00 / 3% = $233, against a Plus lifetime profit of about $71 (3% payers; $36 less 15% fee and $2 of cost, times 2.5 years). So the case rests on the stack, not the subscription. Cut the two weakest channels and the blended ratio rises; the plan scales clubs, events and dealers first.
Our arithmetic from the section 5.1 inputs (bar widths compressed so the small steps stay visible).
6.2 Marketing cost, base case
New registered riders x (1 - viral share) x blended CAC: Year 1 15,000 x 76% x $7 = $80K; Year 2 45,000 x 76% x $7 = $239K; Year 3 115,000 x 76% x $7 = $612K. Applying the viral share evenly to Year 1 is generous; early on there are few active riders to invite friends.
6.3 The viral loop
Every posted ride invites non-users. Base assumptions: 10% of active riders host a ride a month (1.2 a year), each ride invites 8 non-users, 8% register. That is 1.2 x 8 x 8% = 0.77 new riders per active rider per year. In Year 3, 35,250 active riders bring about 27,000 of 115,000 new registrations, or 24%. Conservative: 6% hosting, 6 invitees, 6% register gives 0.26 and 8%. Upside: 12%, 8, 9% gives 1.04 and 36%. The design grants 200 coins per invited friend. Unmeasured; the beta will test it.
7. Marketing and go-to-market plan: 18 months
Timeline: about six months of pre-launch, then the first 12 months after launch. Region: Southern California first. Why: year-round riding, famous corridors (Pacific Coast Highway, Angeles Crest, Ortega Highway [32]), and 8% of US registered bikes in California [1].
7.1 Phases and KPIs
- Pre-launch (about 6 months)Pre-launch
Prove demand; weekly Sunday community rides from early pre-launch; beta; Founding Riders; legal review
targets, not results 1,500 waitlist emails · 150 reserved patch numbers · 30 weekly beta riders · 5 clubs and 10 shops
- Months 1-3 after launchSoCal launch
Launch day; founders' ride in the first weeks; PR
targets, not results 5,000 registered · 25% weekly active · 400 rides posted · 10 pilot businesses
- Months 4-9 after launchDensity
15,000 registered; ride-fill rate; first paid streams
targets, not results 15,000 registered · 3% Plus · 25 paying businesses · 20 sponsored events · 10 dealers
- Months 10-12 after launchSecond region
Replicate the playbook, only after SoCal thresholds are met
targets, not results Retention and fill-rate hold in region 2 · CAC under $10
Budget ranges by channel
Ranges from section 7.2 (base case about $90-110K).
| Phase | Months | Goal | KPIs (targets, not results) |
|---|---|---|---|
| Pre-launch | Pre-launch (about 6 months) | Prove demand; weekly Sunday community rides from early pre-launch; beta; Founding Riders; legal review | 1,500 waitlist emails; 150 reserved patch numbers; 30 weekly beta riders; 5 clubs and 10 shops willing to share on launch day |
| SoCal launch | Months 1-3 after launch | Launch day; founders' ride in the first weeks; PR | 5,000 registered; 25% weekly active; 400 rides posted; 10 pilot businesses |
| Density | Months 4-9 after launch | 15,000 registered; ride-fill rate; first paid streams | 15,000 registered (base); 3% Plus; 25 paying businesses; 20 sponsored events; 10 dealers |
| Second region | Months 10-12 after launch | Replicate the playbook in a second region, only after SoCal thresholds are met | Retention and fill-rate hold in region 2; CAC under $10 |
Launch thresholds: no launch below roughly 1,500 waitlist emails and 30 beta riders; no region two until SoCal hits the Density KPIs.
7.2 Channels, tactics and budgets (18 months, ranges)
| Channel | Tactics | Budget |
|---|---|---|
| Clubs and chapters | Free club tools; in-person visits; ride-leader onboarding. Outreach planned; none signed | $6-15K |
| Riding schools and MSF graduates | Hand-out cards for new riders; mentor matching. About 400,000 trained a year in MSF-curriculum courses (2009 figure) [33] | $3-8K |
| Dealers | Counter cards, new-bike-buyer kit, Founding Shop tier, demo rides | $8-20K |
| Charity rides and events | Co-host toy runs and benefit rides; the format behind the 127,000-rider day [14] | $10-25K |
| Creators and moto-vloggers | 5 SoCal creators ride with the beta; real ride footage | $10-30K |
| Founding Rider program | 1,000 numbered patches at $4 per kit (assumption); founders' ride | $5-8K |
| PR and story angles | Embargoed pitch; two-person team story; Guardian told honestly | $3-10K |
| Local SEO and ASO | Town-page SEO, store listing tests | $3-8K |
| Referral mechanics | Coins per invited friend [16] | $3-10K |
| Partnerships | Gear brand pilots, insurers (exploratory; none held yet) | $2-5K |
| "Riders help riders" moments | Help-a-rider stories, repair-day meetups | $2-6K |
| Paid social test | Small, measured; scale only below CAC target | $10-25K |
| Total | $65-170K (base case about $90-110K) |
7.3 Messages by audience
| Audience | Message | Proof |
|---|---|---|
| New riders | "Your first group ride shouldn't be scary. Find a mentor." | Mentors, learning rides |
| Veteran riders | "One mic button. Tell it where." Simple, no feature clutter | Voice-first; veteran-rider feedback |
| Women riders | "Rides that feel like yours." | Women-only rides; 19% of owners [12] |
| Families | "Your rider's crew is watching out" (a hypothesis to test) | Guardian; visibility controls |
| Club leaders | "Run the whole ride in one place, free" | Club tools; fuel and weather plan |
7.4 Content calendar sketch
| When | Theme |
|---|---|
| Early pre-launch | Founder story; demo walkthroughs; waitlist posts |
| Mid pre-launch | Toy-run rides; first Sunday rides; patch reveal |
| Late pre-launch | Beta rider stories; creator rides; launch countdown |
| Launch month | Launch week; founders' ride; "ride of the weekend" |
| Month 2 | Charity-ride push (like the 2025 DGR [14]); safety-awareness stories |
| Months 3-5 | Town-card stories ("best breakfast on Angeles Crest"); business spotlights |
| Months 6-9 | Dealer nights; end-of-season gear tie-ins; toy runs; year-in-review ride stats |
| Months 10-12 | Second-region pre-announcement; local-club takeovers |
Weekly: one ride of the week, one "rider tip," one town card. Monthly: a creator ride and one business spotlight.
8. Competition and moats
| Product | What it does | Gap LetsRide fills |
|---|---|---|
| REVER, calimoto | Tracking, discovery, navigation [5][6] | We found no join-along or group fuel plan |
| Riser | Rider app; we found group features | We found no fuel plan from the smallest tank or crash alert to the group |
| EatSleepRIDE | Tracking, group rides, alerts to contacts [17] | Alerts family, not the group |
| Waze, Google Maps | Navigation [34] | No group planning, no rider-vouched local places |
| Yelp, Tripadvisor | Local reviews and ads | Not built for riders (fuel range, parking, road quality) |
| Apple Crash Detection | Car crashes [11] | Not documented for motorcycles |
Moats
- Group network effect: a rival must rebuild every group, not copy a feature.
- Rider-sourced local data: town cards, POI ratings and rider notes get better with every ride; paid placement needs this trust.
- Safety data: rider-confirmed hazards and group crash events.
- Community and brand: numbered patches, mentors, clubs and ranks are identity.
- Privacy design: off-by-default visibility, home-zone blur; that is a trust edge over generic location apps.
- Low cost base: a small team that builds quickly with AI tools.
Big map apps could add group features; our defense is community and focus.
9. Traction and milestones
Honest status: no users, no revenue, no funding yet. Built: a working tappable prototype with sample data [16]; a design system; a product-decisions log; a draft user agreement and first-aid guide (awaiting professional review); a launch plan. The founders have already shipped a mobile game to the app stores.
| When | Milestone |
|---|---|
| Pre-launch | Community rides and beta |
| Late pre-launch | Founding Rider program |
| Launch (no fixed date yet; when funded) | Southern California launch |
| First weeks after launch | Founders' ride |
| Months 4-9 after launch | Density; first business, dealer and event revenue |
| Months 10-12 after launch | Second region |
10. Team
Alex & Victoria Glonti, a husband-and-wife team. Alex builds with AI agents; Victoria leads design. Together they shipped a mobile game to the app stores. They are hiring for the gaps (section 12). Feedback from an experienced veteran rider is what pushed the app to a single microphone button.
11. Risks and mitigations
| Risk | Mitigation |
|---|---|
| Crash-feature liability | Guardian is a safety net, not a guarantee; lawyer-reviewed agreement; no safety promises as perks; call 911 in an emergency |
| Business listings unproven | Pilot free in one town first; paid only after rider traction; report the result either way |
| Pay-to-play erodes trust | Ratings from riders only; paid items labeled |
| Cold start | One region; clubs; hosted rides; no launch below thresholds |
| Fuel prices and POI data errors | Terms say "best-effort, may not be exact"; rider corrections |
| Privacy and location data | Opt-in visibility off by default; aggregated data only; counsel review |
| Is group riding safer? | No per-mile study found; German insurer data shows group crashes cluster outside built-up areas, 74% versus 44% [35]. We claim faster help and better planning, and will measure |
| Name | "LetsRide" is a codename; existing LET'S RIDE trademarks appear in our web-only check (USPTO search pending); the final name is cleared first |
| Subscription small alone | Judge the business on the stack; section 5.4 |
| Seasonality | Southern California rides year-round; Plus is annual |
| Platform dependency | App-store fees at 15% [30]; web checkout for clubs and businesses |
| Cost estimates | Third-party price summaries; verified before budgeting |
12. What additional resources would accelerate
These are planning cost estimates. They are not a funding request or an offer of securities. Ranges over the 18-month plan, assumptions only.
| Bucket | 18-month range | What it covers |
|---|---|---|
| Team | $250-500K | 2-4 contract or part-time hires: mobile/backend engineer, community and partnerships lead, support |
| Marketing | $65-170K | Section 7.2 channels |
| Legal and insurance review | $25-60K | User agreement, privacy, Guardian disclaimers, trademark clearance, business insurance |
| Infrastructure | $5-20K | Maps, cloud, voice AI; Mapbox is free to 25,000 monthly users [28] |
Estimates for team and legal are our assumptions, not quotes.
13. Contact
Contact us for the deck and a conversation.
This page is for information only. It is not an offer to sell, or a solicitation of an offer to buy, any securities. Any offering will be made only to eligible investors under applicable exemptions and through separate documents. Statements about the future are illustrations and assumptions, not forecasts or guarantees, and involve risk. Figures come from cited public sources and may change. LetsRide is a working name.
References
Public sources only. Numbers match the bracketed citations above.
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US motorcycles 9,516,910; California 775,650
https://www.fhwa.dot.gov/policyinformation/statistics/2023/mv1.cfm - MIC 2024 sales report (secondary) · American Motorcycle Design blog · 2025-02-04
2024 new on-highway motorcycles 293,026 (secondary report of Motorcycle Industry Council data; primary release not located)
https://americanmotorcycledesign.blogspot.com/2025/02/mic.html?m=0 - Harley Owners Group chapter pages · H.O.G. chapter sites · accessed 2026-10-13
"Over one million members" and more than 1,400 chapters (club wording, undated)
https://2527.hogscan.com/node/32 - REVER FAQ · REVER · accessed 2026-10-13
REVER Pro $39.99 per year
https://rever.co/faqs - Comoto acquires REVER · Business Wire · 2020-11
Acquired by Comoto; downloaded more than 1 million times
https://www.businesswire.com/news/home/20201114005116/en/ - CMS advises founders of calimoto on sale of majority stake to Russmedia · CMS · 2022-09
51% stake to Russmedia Equity Partners; 4M+ users
https://cms.law/en/deu/news-information/cms-advises-founders-and-business-angels-of-calimoto-gmbh-on-sale-of-majority-stake-to-russmedia-equity-partners - Strava achieves $2B valuation · Built In San Francisco · 2025-05-23
$2.2B valuation, about 150M users (company-reported); premium share about 2% per Sacra (third-party estimate): https://sacra.com/c/strava/
https://www.builtinsf.com/articles/strava-achieves-2b-valuation-20250523 - Life360 news releases (Q4 and full-year 2025) · Life360 Investor Relations · 2026
About 95.8M monthly active users; 2.8M paying circles; 2025 revenue $489.5M
https://investors.life360.com/news-releases - Zwift raises $450M · TechCrunch · 2020
$450M led by KKR; valuation above $1B. Price of $19.99 per month per Zwift
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6,228 motorcyclists killed in 2024; deaths per mile almost 27 times car occupants; typical owner age 50 in 2018 vs 27 in 1980
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Designed for severe car crashes; motorcycles not listed
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Women 19% of owners
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About 7,000 motorcycle dealers; 15,379 dealership-and-repair businesses in 2025
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About 127,000 riders, 1,038 cities, $7.6M raised (organizer figure; press reported $7.3M); event date May 18, 2025
https://www.gentlemansride.com/blog/post/dgr-2025-concludes - Yelp delivers record net revenue in 2025 · Yelp · 2026-02-12
2025 services advertising $948M; restaurant, retail and other $444M; Q4 paying locations 496,000 (Q4 2025 shareholder letter: https://s24.q4cdn.com/521204325/files/doc_financials/2025/q4/Yelp-Q4-2025-Letter-to-Shareholders.pdf)
https://www.yelp-ir.com/news/press-releases/news-release-details/2026/Yelp-Delivers-Record-Net-Revenue-in-2025-Accelerating-Investment-in-AI-Transformation/default.aspx - LetsRide demo · AWN Games · accessed 2026-10-13
45 features in the prototype
https://awngames.com/letsride-demo/ - Safer riding with the CRASHLIGHT motorcycle app · WebBikeWorld · accessed 2026-10-13
EatSleepRIDE premium $15 per year; crash alert to emergency contacts
https://www.webbikeworld.com/safer-riding-crashlight-motorcycle-app/ - Eagle Rider vs Riders Share · Riders Share · accessed 2026-10-13
Typical rental about $100-120 per day; Rider Pass $24 per month
https://www.riders-share.com/blog/article/eagle-rider-vs-riders-share - Outdoor activity platform AllTrails lands $150M · TechCrunch · 2021-01
1M+ paid subscribers; about 30M registered users (roughly 3% paying is our arithmetic)
https://techcrunch.com/?p=2235653 - Earnings and host share · Turo Help · accessed 2026-10-13
Host share varies by plan; platform takes about 10-30% (percentages from a third-party listing: https://fleets.levyelectric.com/compare/turo-pricing)
https://help.turo.com/en_us/earnings-and-host-share-r1zDrNlNc.md - How much does Airbnb charge hosts? · Airbnb · accessed 2026-10-13
Host-only service fee typically 14-16%
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Experiences segment revenue $924M in 2025, up 10%
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2.9% plus 30 cents per US card transaction
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Blended cost per lead $53 (home-service contractors)
https://www.enrichlabs.ai/blog/local-services-ads-complete-guide-2026 - Missouri is 45th state to approve Cambridge Mobile Telematics insurance scoring model · Business Wire · 2021-03-04
Scoring model approved in 45 states; alerts insurers to accidents
https://businesswire.com/news/home/20210304005713/en/Missouri-is-45th-State-to-Approve-Cambridge-Mobile-Telematics-Insurance-Scoring-Model - Progressive launches Snapshot mobile app pilot · Progressive · 2015-09-02
Snapshot: more than 3M participants
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Revenue $489.5M; "other" revenue $68.4M
https://www.sec.gov/Archives/edgar/data/1581760/000158176026000016/lifx-20251231.htm - Mapbox pricing · Mapbox · accessed 2026-10-13
Maps SDK mobile free to 25,000 monthly users, then $4.00 per 1,000; Search Box API $1.70 per 1,000 after 25,000
https://www.mapbox.com/pricing - OpenAI audio API pricing · OpenAI (list prices as summarized by third parties) · accessed 2026-10-13
Speech-to-text about $0.003-$0.006 per minute; text-to-speech $15 per million characters
https://openai.com/api/pricing - Google Play service fees · Google Play Console Help · accessed 2026-10-13
15% on the first $1M of revenue per year
https://support.google.com/googleplay/android-developer/answer/112622 - Cost per app install benchmarks · Superads; Statista (Liftoff data) · accessed 2026-10-13
iOS install costs often $2-$5 or more; Android typically lower (global ad data)
https://www.superads.ai/facebook-ads-costs/cost-per-app-install/venture-capital-investment/united-states - Los Angeles motorcycle rides · REVER · accessed 2026-10-13
Angeles Crest, Ortega Highway and Pacific Coast Highway named as popular rides
https://www.rever.co/article/los-angeles-motorcycle-rides - MSF-curriculum training volume · Roadracing World · 2009 figure; accessed 2026-10-13
More than 400,000 riders trained a year (2009 figure)
https://roadracingworld.com/?p=42858 - Google's Waze adds motorcycle-specific routing · Visordown · accessed 2026-10-13
Waze motorcycle mode in select countries
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74% of group-ride accidents outside built-up areas vs 44% for single riders
https://www.ifz.de/wordpress/wp-content/uploads/2022/10/220927_ifz_kue.pdf